Nothing else matters

What a nice surprise in the post this morning. A box full of random goodies from matterbox. Love the Sony Bravia play-doh, Nissan soap crayons and the Sony Ericsson music monster phone thingy. In fact the stuff I love the most is the stuff without overt branding. The Stoli pin badge would be cool if it didn't have a bottle of Stoli as the focal point. When will brands realise that, if you give someone something nice (without overt branding), they WILL remember who gave it to them. And have a warm, glowing feeling about that brand. I am going to start the brand subversion factory, creating branded unbranded goods. Who would like to join me?