Seeing as the blog where I originally wrote this has been taken down, I thought I'd replicate here. It's about the double dipping thing.
What interested me wasn’t the people who look to the net to enrich programming, but the two thirds of people are looking at content that has nothing to do with what they are watching. Then I realised it’s something I do myself all the time. The internet is slowly becoming an extension of me. My laptop is always on, even when I’m watching TV (there go my green credentials).
Which leads me (on a tangent) to the thought, is there some way of creating a TV show that requires simultaneous online and TV viewing? I love what Heroes has done with the massive online world it has created that means viewers are kept entertained even during the writers strike. But simultaneous interaction could be very exciting. The first thing that pops into my head is that Test your IQ programme that was on the Beeb a while back: imagine if you could have done the quiz live online and the results were collated in real time - that probably happened didn’t it? With a drama series, you could ‘help’ the lead character by searching for clues online (I’m remembering a friend who used to visit the FBI website and pretend he was hacking the site).
Anyway, just the beginnings of a thought. Will keep building on it.