Ooh, I do like a good statistic or typology (you can take the girl out of trends...)
From blinkx/Harris Interactive survey:
1. Double dippers
"Double-dippers are comprised of adults who enjoy surfing the Internet while watching television. Fully 62% of double-dippers surf the web while watching television for content that is not related to what they’re watching. And 25% of double-dippers go online for information specific to the programming they are currently viewing. Most commonly, double-dippers who surf the web for related content are looking for more information or color about what they’re watching, be it profiles of the actors (51%), products/services that appeared in or were advertised during the program (40%), or related upcoming events (39%)."
My ramblings here.
2. Typers vs. Talkers
"One generational consistency revealed in the survey is the difference between a “talker” and a “typer.” In general, the older the individual, the more likely that person is to discuss TV content with other individuals in person, i.e., with co-workers, friends or family. These are the talkers. The largest segment of individuals that routinely respond to TV content via face-to-face conversations (60%) was the 35-44 age group. Correspondingly, individuals aged 16-24 are most likely to interact with others online (17%) or read coverage or reviews of TV content online (24%)."
3. Random stat
"When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively)."
Full blinkx press release here.