Yesterday the lovely Amanda and I went down to the bloggers preview of the LG Secret to be wined and canaped. Err, and get a sneak preview of the phone. It was actually quite interesting to go.
As a brand you have to be pretty confident in your product to turn it over to bloggers and some really good questions were asked of LG. Ewan from SMS Text News asked why LG didn't open up their platform to mobile developers, which was met with a bit of discomfort, but apparently it is on the cards.
So, the phone itself. Things I like about the Secret so far:
It's a very good looking phone and it doesn't feel cheap - no coated plastics here.
It's pretty hardwearing (carbon fibre, tempered glass). Jeremy Newing from LG kept smacking it with his keys which was a little unnerving but proved the point.
It's got a motion sensor inside so you play games by shaking and tilting the handset.
Things I don't like:
That it doesn't work with Macs. I have serious issues with phones that aren't Mac-friendly (Samsung I'm looking at you too).
We also got to see the advert, which got me thinking about how mobile handset ads have traditionally looked like corporate marketing slides, while the standard of network ads has been pretty high. Obviously this is changing (Nokia and Sony Ericsson leading the charge) but the global nature of the product means that it is easier to make the powerpoint advert.
You can find out more about the phone here or have a look at their blog.
Comments