So I was at The Future Laboratory trend briefing yesterday, which gave me a chance to catch up with the clever people who work there. Anyway, Martin Raymond had some quoteable things to say about what Future Lab call the Slash/Slash generation, a generation who basically do it all and shamelessly self-promote because they can. Neil writes a whole blog about it (here).
According to Raymondus, 'they are a generation who create opportunity out of necessity', which got me thinking about art, culture and impending financial doom; and how the recessions are times of great creativity. I also liked the quote that s/sers gained 'celebrity by intention or by default if they had the right network'.
But the most interesting thought came from guest Gabriel Shalom, who spoke about how licensing is the most important thing for this generation because ownership is how you make paper. This throws up an interesting question for record labels, film companies or any other company that operates a traditional model of monetising creativity: how do you convince entrepreneurial mercurial youth to hand over any of their paycheque? Will the future be about distribution models rather than promotion models, because the creatives are quite adept at promoting themselves?