Jamie C and I were wondering why strategists don't work in pairs like creative teams do. I think it's a valid point. No great idea (or very few) came from one mind alone, so it makes sense for strategists to work together to hone their insights and make them watertight.
On from that point there, there was an article in this weeks Campaign (Planner vs. Planner) about the difference between comms and account planning, argued by Ivan Pollard and David Hackworthy (I think!) respectively, and how it isn't a given that one could do the others job. At the end of his argument, Ivan Pollard wrote something about how he would be a Fiat to a great account planner's Ferrari, but together they would be a rocket. I liked that thought. Let's be pairs.
On from that point there, there was an article in this weeks Campaign (Planner vs. Planner) about the difference between comms and account planning, argued by Ivan Pollard and David Hackworthy (I think!) respectively, and how it isn't a given that one could do the others job. At the end of his argument, Ivan Pollard wrote something about how he would be a Fiat to a great account planner's Ferrari, but together they would be a rocket. I liked that thought. Let's be pairs.
I would second that opinion... as would many I think.
Once you identify strengths and abilities, planner pairs seem to be able to really feed off each other's inspirations and capacities - just so long as we remember to actually do any work and not just sit around talking hopelessly about things no one else might find the least bit interesting!
Posted by: collyn | 18 August 2008 at 01:24 PM