Last Tuesday I went to see Richard Watson speak about his new book at the RSA (you can watch it online here). The content wasn't all that ground-breaking for me (you'd hope so, given I only gave up trends a year ago), but he did raise some interesting points. And he also had a little table, a version of which I am sure I will 'creatively borrow' at some point.
Talking about Second Life, he said that while it was clunky now, it is interesting to think about what it's children will look like. I like the idea of downloading virtual meetings that you missed to watch at a later date.
I also liked the idea that the future is not only about the new things that will appear, but also about the familiar things that will go away.
Not as sure about the idea that in the future we will have 14-hour work windows instead of 8-hour workdays, i.e. we will be need to be available for work for longer as working hours are more flexible.
The x-axis is about market optimism and pessimism, so you could read economy and the y-axis is about whether people get inolved or not. It also clearly demonstrates that there is not one future.
Enoughism: 'Status anxiety meets a book called Enough by John Nash'. The feeling that things are out of balance and need to be re-balanced, it's about regaining control.
Smart planet: Belief in science, human ingenuity and free markets.
Moreism: Bling in emerging markets, materialism gone mad. Quite hedonistic.
Personal fortress: People in this segment are quite scared, with a desire to withdraw emotionally and physically from what's going on out there. An appetite for regulation, protectionist; also parochial and local.