Last week (seems so long ago!) I went to the Future of Music talk at the RSA. It was a bit of a weird one. Tod Machover was really inspiring and interesting but then we had to sit through John Kennedy from the IFPI, who just - as Charlie righly pointed out on the night - rehashed the same argument from 10 years ago about how piracy was bad, mmm'kay, and his quest to get ISPs to threaten to cut off illegal downloaders. Yawn.
Way back in 2006 Disney were talking about treating pirates as competitors and trying to make their products more valuable in order to compete (not that they've let up on aggressively pursuing pirates) so rather than invest in projects like the IFPI, let's invest in looking at how to save the music industry. I got thinking about the fashion industry and how people are predicting that 3D printing will be its torrent/P2P. I was wondering whether the fact that culturally consumers already make the distinction between moody and authentic products (which doesn't exist in the music industry). It is a bit shameful for enough consumers to have fake goods - that's why rude boys keep their tags on! - but is it enough to save the industry from the attack of the 3D printer?!