Repost from Run on Toast. Sorry if you're doubling up.
Should I ever have to see a screen like this?
It annoys me that I have to. The site knows from my ISP where I am, surely it could just direct me to the relevant page? Surely over 90% of people in the UK looking for [insert brand here] are looking for the UK version of the site? What purpose does this page serve apart from telling your customers what a big, global company you are?
I've been thinking about usability recently, and about how, as savvy internet users, we expect certain information to be in a certain place on the page. It wouldn't be so hard to have a button that says change country now would it?
It strikes me that a lot of how we plan websites is still with a mind to manage our processes and requirements and not what the end user wants.