I've been testing a phone for 3 as part of the new campaign - all about setting phones/contracts free with free Skype to Skype calls. I remember when the ad was first aired, I didn't really see how it was such a big deal, but Scouse made the point that they are the first company to offer a deal which doesn't rely on you using their network - quite radical.
For me personally, I never pay for actual call minutes because I never go over my limits. Thinking about it, there are probably lots of people who actually have to pay for minutes every month. This would really benefit them.
So this little cage arrived at my work, with a phone to test it on for a couple of weeks. By the by, the phone, a Sony Ericsson C905 is quite sweet. But to the matter at hand, the reality of Skype calling at the moment is usually this:
When I think of how I use Skype, it's usually to my family abroad or to make a comedy video call to my mum, but this is probably because I don't have a minutes issue. I also always use my computer. I guess it's the same for most people, because there was rearely anyone on Skype to call, not even the other people on the trial. Still though, there's definitely promise for the future. Like take up of anything, we need a bit of critical mass.