My memory is failing in my old age, but it was an ad for a charity, and had a slogan like 'help children like this break out of poverty', but I can't remember and I'm sure there was a glass pun involved.
Anyway, it did the job, I noticed, but I have to say I was a little upset and shocked by a real kid being used. I'm sure he was being paid, but it felt a bit exploitative. On the other hand, if the stunt urged people to donate to the charity then it was for a good cause. A weird one.
I get disturbed/upset by a lot of things that happen in India, because my 'rules' are from a country that doesn't have to factor in the world's second largest population. Interestingly though, my family, I suppose the target market for this communication, didn't really feel either way by this stunt. They're not shocked by poverty because they see it all the time and they're used to it.