The longer I left it to write a post, the more I felt as if I should write something of worth (something that has obviously never bothered me before). But I've decided against that, and will continue with more random ramblings.
So, last week a group of planners went to the History of Food thing put on by Bompas and Parr in association with Courvoisier. Agathe wrote a pretty snappy review called 'When is a brand experience, too branded?'. The event was supposed to be an epicurean adventure, taking guests through a history of British food trends, a bit like Heston's Victorian kitchen but over a longer timeframe. It sounds like it ended up being a big advert for Courvoisier. As Agathe says, if this had been a free event, people probably wouldn't mind the incessant branding, but to pay to be advertised to? That's surely enough to make anyone feel like a bit of a mug - probably something that isn't on the brand key.
It's a fine balance to get the amount of branding right, but it's something that brand caretakers need to consider more as campaigns are more joined up and include more experiences. Thinking back to my fashion days, it seems that PR companies have a better handle on how much is too much. It also depends on scale, I suppose. And the type of brand involved. But that is as with any planning, and it's disappointing to see that brands are still getting it so wrong.
Has anyone been to one of the Red Bull events? I'd be interested to know how those events feel.