I'm generally a big fan of Nike and its advertising. However, I'm wondering if it's just me but their recent 'Kill the Nil' campaign really annoyed me.
Photo via Neil Potter
Nike advertising is usually based on a simple and true insight, which is why Kill the Nil stuck out like a sore thumb for me when I walked past NikeTown. A nil-nil game isn't necessarily boring or an unwanted result. I'll concede that there are a lot of boring 0-0s, but as a neutral a hotly contested 0-0 with lots of chances is often more fun to watch than a 7-0 thrashing where one team just rolls over and doesn't put up a fight. Obviously goals are exciting, but they aren't the only thing that makes football good and skillful moments can happen anywhere on the pitch.
Anyway, I don't usually moan about ads I don't like, but I was surprised at this from Nike because I expected more. Maybe I'm old and wrong and the kids do only care about goals...