« March 2012 |
| August 2012 »
As more people view shows on PVR, will sponsorship bumpers become more effective, as we seek them out to work out when our show starts?
Posted at 01:27 PM in adverts | Permalink
"If you believe in your product and don't discount it, consumers believe it's worth what they pay". Brian Nohe, SMS Audio headphones (Fast Company, April 2012)
He's talking about premium products, but I think a certain amount of this goes for supermarket brands too.
Posted at 03:59 PM | Permalink