one part truth, two parts mixer

Make it hot

I was searching for some vintage Versace prints today (the chain one) and came across this unbelievably dope early 90s Versace advert. I wish I had the wardrobe to dress like this:

Found on Zone7Style

Smell-o-vision

Just read an interesting example in this year's Trendwatching:

"Cinescent has successfully tested its scented-ad technology in German theatres for Nivea, with 60-second ads showing a sunny beach scene while the aroma of Nivea sun cream permeated the theatre. Exit polls showed a 515% rise in recall for the Nivea ad when compared to moviegoers who saw the spot without the scent.

Smells are pumped through the cinema's air conditioning system in a way that minimizes the allergy and irritation problems associated with previous attempts to dispense aromas via boxes places among the audience."

Martin Lindstrom was right!

Double take

I walked past this shop window this morning. It could just be me (it often is), but I thought it was a Boots poster (it's a Dollond & Aitchison btw).

Assuming that I'm not being weird and D&A are indeed using Boots look and feel, then is that genius or stupidity? On the genius angle, do people just walk in because they think its Boots and in terms of stupidity, well where do you start?

I'm a bear too

I don't know why, but receiving this made me really happy. Best email comms ever.

Actually, as I'm doing my inbox roundup, I also saw this which I thought was very cute:

Quality

Nothing like sticking it to your rivals with a cheeky bit of outdoor. Shame they probably still won't make Europe.

via The Telegraph via pitschslap

I can't belieeeeve it

I can't believe I missed this ad. I really like it.

Hanging with the wrong crowd

I got home to the mother of all door drops today. It was mainly interesting because I rarely get doordrops that aren't pizza menus or leaflets about swine flu, but these always come in ones. This was the bevvy of beauties (!) that graced my doormat today:

Virgin Trains, Decathlon, the RAC and... UKIP and the BNP? I know you can't control what other brands you get lumped with by the door drop distributer (try saying that after a couple of double Dooleys), but does it have a negative impact to arrive alongside a political party that for many is seen as quite despicable? Of course everyone knows that the companies have nothing to do with each other, but after being put in a bad mood by the BNP flyer, I wasn't as receptive to being sold (mystical) cheap train tickets and cheap sports gear.

Should there be a door drop blacklist - "I will not land on the doormat with those plebs"? Who would go on it?

And anyway, I'm voting for Jean Lambert dudes.

Short back and sides

I like this. Haircuts, skills, who knew that there were so many parallels?


TBWA\Hunt\Lascaris for Adidas via I Believe In Advertising

Made you look

A banner ad that actually made me look. Well done.

Now then, now then

Ben wrote a post about how we're addicted to variations on 'Keep Calm and Carry on' the other day. Around the same time I spotted the ads below on a bus shelter round the corner from me.


Is it just me or are these really rude? They're supposed to be about the police engaging with the community and being available to talk, but that's not a very positive message? Am I completely missing the point, or is this campaign just giving a realistic portrayal of what it would be like if you have to actually deal with the police.