Went to a LS:N Global network evening last week, where they - ahem - considered 'how and why superlative design will be come the key way to target clients and customers in a post-recessionary market'. I'm not sure that this question was answered, but the evening was really stimulating nonetheless. A couple of bits that I'd never really thought about before:
Paul Austin from Made Thought spoke about treating light as a graphical tool when designing shop interiors. I thought that was really well articulated, and after spending a year under the strip lighting of the Adidas Originals store in Covent Garden, I realise how important it is that someone thinks like this.
I always think of design as something that should be functional, but Libby Sellers believed that 'the idea of functionality [had] changed in the 21st century to respond to emotional need'. It's quite mad to get your head around the idea that creating things that don't excel in a function, but a nice validation for the work coming out of design (and justification for the price tags?).
Lastly Sam Hecht , speaking about making things that last, used the term 'commitment-phobia' to describe the culture for disposable goods. He said something like, 'no form of ownership means no form of responsibility'. I like the idea of responsibility for items, which ties into the stuff about patina that Russell Davies wrote about quite eloquently.
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