Over the next few days I suspect you will be subjected random things I saw in Mumbai as I sort through my India photos (of which there aren't many, my trip being more a whirlwind tour of the homes of friends and family by taxi rather than traveller's wander on foot). These may or may not be interesting.Who knows.
Vodafone offering the equivalent of Orange Wednesdays: When I was working on PruHealth we ran a regional campaign in London, and I always felt that they should re-run it in other areas as a cost-effective readymade campaign. I like the idea of reusing stuff that works on people who haven't seen it before. Not anything new I guess, but a mental note to keep my eyes peeled for the sort of stuff that can be transposed.
I received an email today from Sainsbury's informing me that I had some bonus Nectar points available, and I obviously clicked through as I am the coupon queen. Went straight through to my personal offers page inside the Nectar website - tick. But was really happy to see this:
Basically to sign up to the instore bonus thingys I only had to press one button - tick! I was mildly impressed, because why should I have to print out or wait for a coupon?
The next stage is to automatically sign me up to offers and let me know that if I spend £4 on confectionery instore that I will receive bonus points. But nice. Well done Sainsbury's.
I've written about 2 screen or double dipping - or whatever you want to call it - a couple of times before (here, here and here), but was interested to see Channel 4 facilitating it on Come Dine with Me. While the show is live, they invite viewers to vote and as the show wraps up, there is a screen that shows your vote, the average viewer vote and the shows' actual winner. Not the most advanced use of online support for television broadcasting, but it's nice to see that broadcasters are acknowledging that it's rare that one screen gets our full attention anymore. Hopefully this is the start of something beautiful.
This email from Wired arrived this morning. All the more powerful because it was unexpected. We shouldn't be waiting for our customers to tell us what's wrong all the time, but instead pre-empting and addressing their problems. Nice one Wired.
I was quite happy to see this when I checked into Amazon today: I remember once recieving a ricer in a box that could have fit a microwave. Grrr. Seeing as I broke said ricer yesterday with my superhuman strength, I may order another one to see if they really have changed.
As you will know I was offered a free lunch on Pizza Express earlier this week. So was Anjali (who very kindly tagged me) but what interested me was that in her post she very nobly justified to her readers why she was taking the free meal, whereas I sort of insinuated that it was my divine right and was just up for the free meal.
Anyway, what interested me was that one of her reasons was that she liked the food. Which got me a-wondering, is there anyone I would actually turn down? Seeing as I haven't eaten high street fast food for over 10 years (apart from the occasional omlette and chips at Wimpy or veggie burger at Nando's) I wouldn't even consider courtship from McDonald's, Subway, Pizza Hut or Burger King, no matter how much they'd told me they'd changed. But who else?
Would I be comfortable promoting a brand like Primark, who have a dubious record regarding how their clothes are made. I actually do buy clothes from Primark (I can enlighten you with the reasons why next time we go for a pint), but I wouldn't be comfortable aligning myself with them publicly. What do you do if you're a brand that noone wants to stand next to?
In my past life as journalist I can't say that I was that much of a puff merchant, but freebies were quite a nice perk. Every now and then this blog gives me a taste of that. From a work point of view, it's always interesting to see what brands are prepared to put on the table. So, this month it's 'Leggera month' at Pizza Express. If you didn't know, these are those pizzas with a hole in the middle, around 500 calories, space for dessert.
So a couple of weeks ago I was invited to the Holborn restaurant to meet other bloggers and make my own pizza:
Sadly there was a bit of mix up and Jenny ended up with my Tabasco-covered pizza. I also learnt that making pizza is quite hard. They also introduced some new Leggera flavours, but they were all meat/fish so I couldn't have a go. But given by the state of the plates at the end, I take it they were tasty.
Interestingly, a couple of days before I went to Pizza Express I read a post by Willem which revealed that Pizza Express take a cut of staff tips that are given on card. The representatives from Pizza Express were quite happy to answer my questions, saying that unlike their competitors who top up wages with tips, they pay above minimum wage and only take the processing fee out of card tips. Apparently they have ridiculous retention rates for staff as well. But nevertheless, mental note: always tip in cash.
Anyway, as part of Leggera month I get to do a sort of free pizza meme thing. I can tag my dream bloggers table and we all get to go for lunch for free. So... Amanda, 90sguy, Sam, Whatleydude, Charlie - who's free for lunch next week?
One part truth, two parts mixer is a digital notebook for Priyanka/@pristyles. Yes, you've reached another planner's blog - but it's mainly full of random thoughts and pretty pictures.
If you're reading, hello - it's nice to meet you.