I was searching for some vintage Versace prints today (the chain one) and came across this unbelievably dope early 90s Versace advert. I wish I had the wardrobe to dress like this:
Found on Zone7Style
Found on Zone7Style
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November 06, 2009
August 16, 2009
No logo
Repost from Run on Toast
Saw an in interesting post over on Influx Insights the other day, about how Freshjive are removing branding/logos from all their products (you can read the interview with owner Rick Klotz here). I always thought that the interesting thing about a lot of luxury fashion is that there is no branding on the outside of the clothes. The kudos comes because fashion people are so geeky that they will be able to recognise who you're wearing by what you're wearing. It's interesting to see a brand taking it further, with no branding at all.
Around the time of No Logo I remember there being a brand called No Label (can't find anything on the internetz, sorry), which made canvas shoes with a label that said No Label. I always thought that was a pretty stupid statement to make - it being a label called No Label - but I'm sure some people felt it was a zeitgeisty, ironic and cool statement.
But does this box become a logo of sorts? Pic via The Hundreds
A couple of quotes from that Klotz interview:
"Throughout the years I’ve become uncomfortable with this business of branding and brand identity. I’m not the type of person that buys something for the brand name. I’ve also never done a very good job at creating a captivating identity to our own brand logo." The cynic in me wonders if this just a savvy marketing ploy for a brand that hasn't built a successful reputation as it would like?
"... when I see kids wearing company logos it reminds of people who are trying to be a part of a “tribe” or “gang”, as if they need to be part of something, which seems to go against the idea of individualism in style."
"It’s really invigorating to approach designing a line WITHOUT the constrictions of how the logo is gonna be placed or used on the garments. " Imagine designing an ad without having to consider where to put the logo. Within the market that Freshjive operate in, it's as radical a thought.
It's an interesting case to follow. If you take away the brand and the logo, you are left with just the product. What to do you to your product to make it desirable?
Saw an in interesting post over on Influx Insights the other day, about how Freshjive are removing branding/logos from all their products (you can read the interview with owner Rick Klotz here). I always thought that the interesting thing about a lot of luxury fashion is that there is no branding on the outside of the clothes. The kudos comes because fashion people are so geeky that they will be able to recognise who you're wearing by what you're wearing. It's interesting to see a brand taking it further, with no branding at all.
Around the time of No Logo I remember there being a brand called No Label (can't find anything on the internetz, sorry), which made canvas shoes with a label that said No Label. I always thought that was a pretty stupid statement to make - it being a label called No Label - but I'm sure some people felt it was a zeitgeisty, ironic and cool statement.
But does this box become a logo of sorts? Pic via The Hundreds
A couple of quotes from that Klotz interview:
"Throughout the years I’ve become uncomfortable with this business of branding and brand identity. I’m not the type of person that buys something for the brand name. I’ve also never done a very good job at creating a captivating identity to our own brand logo." The cynic in me wonders if this just a savvy marketing ploy for a brand that hasn't built a successful reputation as it would like?
"... when I see kids wearing company logos it reminds of people who are trying to be a part of a “tribe” or “gang”, as if they need to be part of something, which seems to go against the idea of individualism in style."
"It’s really invigorating to approach designing a line WITHOUT the constrictions of how the logo is gonna be placed or used on the garments. " Imagine designing an ad without having to consider where to put the logo. Within the market that Freshjive operate in, it's as radical a thought.
It's an interesting case to follow. If you take away the brand and the logo, you are left with just the product. What to do you to your product to make it desirable?
August 14, 2009
Wild horses
Loving these by Grégoire Alexandre:
via It's Nice That
June 28, 2009
Copyright conundrum
I came across this on Big Secret Pizza Party:
Amber's original post is well worth reading. I just find it odd that Chanel would go after a group of people who do as much as they do in perpetuating the luxury dream.
Also by saying that Chanel is 'modern elegance in couture, ready-to-wear, etc' - that statement in itself acknowledges that there is such a thing as 'Chanel style'. If other brands are to emulate this style then is a journalist not just stating fact when he/she calls them Chanel-ized?
If I was a fashion editor reading that advert I'd be feeling that on one hand you don't want to piss off a massive advertiser (if you've ever worked in editorial or watched Ugly Betty, you'll know a real a pressure this is), but on the other hand why should you stop referencing one of the most iconic fashion brands because their lawyers are antsy. I'm curious to know whether Chanel would actually ever sue a writer for this...
June 23, 2009
Through the cut looking glass
Wondering whether Gordon Magnin has ever been hired by a fashion house to do a campaign? A lot of his work uses fashion imagery, but I reckon his style would make for an amazing campaign.
June 18, 2009
If you loved me...
... you would buy me this. It's been reduced to a fairly reasonable £777 in the Liberty sale (I thought it would be too popular to make it to the sale - if I was rich I would have bought it at full price). Also loving the Grey Gardens imagery.
Kate signature bag by Katherine Fleming
This is the reason why I don't have credit cards.
June 16, 2009
The renaissance
Another smashing find from today and tomorrow. These photographs by Peter Lippmann for a Louboutin lookbook are amazing. Although I'm not sure that Louboutin shoes need more fetishizing! Definitely worth having a look at his other work as well, some of it is really witty (in fashion photography terms).
June 09, 2009
The abstract
I've been missing fashion something chronic recently. And my eternal brokeness means I can't sustain my magazine habit. Anyway came across some nice photography by Massimo Gammacurta via CR Blog. Image above part of the 'Sweet Fashion: lick your way to success' story.
Scent of Fashion story, for Grazia (UK)
Trick or treat, the chocolate story
June 06, 2009
The devil is in
It annoys me that this email from Anya Hindmarch uses the details on her shoes as a selling point. For me detail, especially on luxury goods, is about discovery. The joy you feel when you discover tiny, thoughtful details is really quite special. Especially if those details are secret to you. Like this:
The photo doesn't do justice to how pink the inside of the button really is. Anway, back to the matter at hand - I think it's quite rude to rob that feeling by telling you upfront that these details exist.
March 04, 2009
Best start saving
Sigh, I miss fashion week. It truly was the most exciting time of year. Having the year punctuated with two periods of mayhem does bring a strange justification to your work. And it makes the hard work worth it, like an end of year show. All I have now is Style.com and the hope that some day, I may actually be able to afford a designer wardrobe full of things like Erdem's stunning A/w 09 collection:
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- One part truth is a digital notebook for Priyanka, London-based trends/brands/ad girl and pen for hire, who is interested in too much to remember the details. If you're reading, hello - it's nice to meet you.
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