So the Khan Barrera fight is tonight, and it would be worth a watch except it's on Sky Box Office. This isn't a problem in itself, but there's only one price for boxing on Sky and that's £15. Or £14.83 now we have a VAT discount. I'm happy to pay that for big fights, title fights, and fights with globally established boxers. BUT while Amir Khan has been overhyped in Britain, he's not yet world class and most of his fights since he turned pro haven't been watchable enough to warrant £15.
Why don't Sky have a two-tier pricing structure for boxing with fights like tonights priced at a tenner, and 'Category A' fights for £5 more? Surely at £10 they could sell more, therefore gaining similar profit margins - it's not like their delivery cost changes much. Also, you could probably lure in people who have a passing interest in boxing, or in Khan but who wouldn't normally shell out. Surely it's great to get these customers in, as they will be more likely to pay for boxing again?
If that's not a good enough reason, can I throw in a 'credit crunch'?