An online directory where you can search for items in the real world, because sometimes you just need something NOW or snow means that it won't be delivered in time. For example if you needed to find Travel Hungry Hippos in W1 it would tell you where you could get it. It would be great for smaller chains and shops.
Married with Shutl, it would be heaven. Can someone make it, for London at least?
I looked at the Slam City site yesterday to show Scouse something, and today I received a sales email from them. This was weird because I can't remember really ever getting email comms from them.
Imagine if CRM emails were generated when you visited the site without purchasing instead of every day. Communications when you're interested versus blanket communications on the chance that you're interested.
Instore promotion from Anya Hindmarch where you grab an eyeball (and I presume put your details on it) and drop it inside the bag of your dreams. There's a raffle and some lucky eyeballers win their bag. Wonder if evil fashionistas will be seen stealing eyeballs out of bags to increase their chances of winning.
I would think this is massively cute if I didn't have a massive aversion to eyeballs out of their sockets.
We were having a discussion about CRM the other day, and ASOS/Net-a-Porter came up in conversation as examples of brands who do it well. The more I think about it, the more these brands don't seem to have a very intelligent system powering their email communications.
For those that aren't customers of either site, the slew of emails is pretty relentless. Asos favour a mixture of magazine style and promotion comms (buy before 6 to get free next day delivery) and Net-a-porter tend to stick with featuring products. Both are internet-based companies, so I would expect them to have a lot of data about how I shop. But neither seem to use this information to tailor their communication to me.
For example, shouldn't Net-a-porter have an idea of my style profile and the designers I would like from the stuff I've previously bought? Something similar to the Amazon recommends algorithm. Shouldn't it know that I never buy anything over £300 and therefore not offer me £1000 dresses but instead £350-400 items, on the limits of my affordability. Shouldn't they know I generally make sale purchases and rare purchases around pay-day and send me timely messages when I'm itching to spend. I've just opted out of communications because the messages aren't relevant anymore.
The inbox is even more of a battlefield than the adbreak, but email communications seem to be lazy. Have the vision, get the geeks to build it, and watch the cash roll in.
Something that @kaigani tweeted a couple of days stuck with me. Basically, new Ping Pong staff wear t-shirts that announce that they are new. I agree with Kai, this is something I'd like to see a lot more of.
One part truth, two parts mixer is a digital notebook for Priyanka/@pristyles. Yes, you've reached another planner's blog - but it's mainly full of random thoughts and pretty pictures.
If you're reading, hello - it's nice to meet you.