The other day as I dialled into a conference call from home, it struck me that freephone numbers may not be as useful as they once were. If you don't have a landline, then unless freephone numbers are included in your minutes (like me!), you have to pay for the call ("calls to this number are chargeable from mobiles"). For mobile-only houses (which I'm sure I read are on the rise), a local number would be better as most minutes include these. I'm also pretty sure that a large percentage of households with landlines have packages that include unlimited local calls (by local I mean any 01 or 02 number) so they wouldn't have to pay either.
Thinking about calls to action (on BTL mostly), which would be better - and o1/o2 or freephone. Worth testing?
What mobile phone provider do you have, that includes free calls to freephone numbers?!!
Nice observation - 01/02 definitely better, but the companies make money from non-01/02 numbers (0845 types), so there's no way they'll keep us consumers in mind. Someone should though. It'd make for great press, and blog fodder!
Posted by: Anjali Ramachandran | 05 February 2010 at 12:17 PM
the terribly unsexy, iPhone-less T-mobile
Posted by: pristyles | 11 February 2010 at 09:11 PM